* LAST WEEK * Project Native Informant @ Bridget Donahue / CONDO NY 2017





* LAST WEEK * Project Native Informant @ Bridget Donahue / CONDO NY 2017


Harumi Yamaguchi
Plastic Hose

1976

Acrylic on board, framed


63 x 65.7 cm (24 3⁄4” x 25 7⁄8”)

Project Native Informant @ Bridget Donahue - CONDO NY 2017


 
** EXTENDED OPEN HOURS TILL 8PM ON THURSDAY 27 JUNE**

Till 28 July 2017


 

For the inaugural edition of CONDO NY, Project Native Informant exhibits Harumi Yamaguchi at Bridget Donahue. Following on from her first solo show outside of Asia that opened in April at Project Native Informant, London, CONDO NY is her first exhibition in the US.

 

A leading name in the world of Japanese advertising, Harumi Yamaguchi pioneered the highly dramatic but elusively flat airbrush aesthetic closely associated with commercial illustration. Yamaguchi’s practice places her in the vanguard of new painterly practices and as a celebrated documenter of an emerging feminist aesthetic from the 1970s onwards.

Born in Matsue in the Shimane prefecture, Yamaguchi graduated from Tokyo University of the Arts in oil painting. She began her career as a freelance illustrator, spearheading the advertising for the renowned retail establishment PARCO. From its outset, PARCO was established to combine a commercial retail establishment with a cultural facility, combining platforms such as museum, theater, and publishing in addition to retail. Yamaguchi’s role as engineer of the project’s mise-en- scène places her in the center of art and design in Japan.

As one of the original gyaru—commonly known also as “Shibuya Girls” rising from out ūman ribu or the feminist movements of the 1970s and generally applied to professionally-empowered but trend-conscious young women—Yamaguchi’s position at PARCO gave her license to portray an emerging cosmopolitan woman, liberated from the vestiges of traditional femininity and empowered through consumerism to define her own individuality. “Harumi’s gals” are often active and in motion—be it throwing a ball or swimming in a crystal blue pool—and returning the gaze of the viewer. As Chizuko Ueno noted in her essay published in connection to “Women of the 70s PARCO Poster Exhibition 1969-1986” exhibition that took place at the Tokyo Metropolitan Museum of Photography in 2001, “while appearing to adhere to the scenario of male-tailored eroticism, Yamaguchi deconstructs male desire through her exaggerative depictions. As a consequence, the female body is idealized to a realm unreachable by male hands”.


Notable Press:
The NY Times
Artforum
Frieze 1
Frieze 2
AnOther


CONDO NY 2017

Project Native Informant @ Bridget Donahue

99 Bowery, 2nd Floor

New York

NY 10002


 

 
 


Exhibition:

Morley House 3rd Floor, 26 Holborn Viaduct

The City of London, London EC1A 2AQ


Wednesday - Saturday 12:00 - 18:00

And by appointment



+44 20 8133 8887

Office:

23 Princes Street

Mayfair, London W1B 2LX


By appointment
 
 
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